Time-trusted apothecary meets modern Korean skin care science. Meet the most truthful cosmetic brand that is formulated with superior ingredients and efficacy in the safest and most honest way possible. Inspired by 19th-century apothecary techniques, belif offers a unique range of products that follow Korea's intricate skin care regimen. Each effective formula uses the purest of ingredients powered by modern skin science and traditional herb processing methods. belif delivers remarkable value to the skin by applying rich tradition and in-depth knowledge of natural ingredients. True quality. True benefit.