Whoo

BEST SELLERS

EVERYTHING OUR WHOO BEAUTIES LOVE

  1. Cheongidan Hwahyun Radiant Cleansing Foam
    The history of Whoo Cheongidan Hwahyun Radiant Cleansing Foam
    Special Price $69.30 Regular Price $77.00
    200ml
  2. Gongjinhyang White Clay Mask
    The history of Whoo Gongjinhyang White Clay Mask
    Special Price $45.00 Regular Price $50.00
    80ml
  3. Jinyulhyang Intensive Revitalizing Cream
    The history of Whoo Jinyulhyang Intensive Revitalizing Cream
    Special Price $247.50 Regular Price $275.00
    50ml
  4. Jinyulhyang Contouring Massage Mask
    The history of Whoo Jinyulhyang Contouring Massage Mask
    Special Price $84.60 Regular Price $94.00
    100ml
  5. Cheongidan Hwahyun Radiant Regenerating Gold Concentrate
    The history of Whoo Cheongidan Hwahyun Radiant Regenerating Gold Concentrate
    Special Price $346.50 Regular Price $385.00
    40ml

OUR LATEST CREATIONS

THE LATEST K-BEAUTY TRENDS

  1. Gongjinhyang: Soo Super Hydrating Cream
    The history of Whoo Gongjinhyang: Soo Super Hydrating Cream
    Special Price $99.00 Regular Price $110.00
    110ml
  2. Gongjinhyang Qi & Jin Cream
    The history of Whoo Gongjinhyang Qi & Jin Cream
    Special Price $179.10 Regular Price $199.00
    50ml
  3. Jinyulhyang Essential Cleansing Oil
    The history of Whoo Jinyulhyang Essential Cleansing Oil
    Special Price $49.50 Regular Price $55.00
    200ml
  4. Cheongidan Hwahyun Radiant Regenerating Eye Cream
    The history of Whoo Cheongidan Hwahyun Radiant Regenerating Eye Cream
    Special Price $207.90 Regular Price $231.00
    25ml
  5. Gongjinhyang: Seol Brightening Peeling Gel
    The history of Whoo Gongjinhyang: Seol Brightening Peeling Gel
    Special Price $59.40 Regular Price $66.00
    100ml

PHILOSOPHY & CONCEPT

Chinese character “后” written by a calligraphist means “the empress”. It also resembles the musical instrument “Fidel”. THE HISTORY OF WHOO is premium royal court cosmetics for today’s empress with a modern reinterpretation of the royal court secrets.

COLLECTIONS

  • NC_Collection_Gongjinhyang
  • NC_Collection_Gongjinhyang-Soo
  • NC_Collection_Gongjinhyang-Seol
  • NC_Collection_Bichup
  • NC_Collection_Cheongidan
  • NC_Collection_Jinyulhyang

BRAND STORY

OUR PROMISE

The history of Whoo is a global cosmetic brand, well-loved not only in Korea, but also in China, Japan and the United States. Traditional Korean royal culture is revived with modern science to create the most precious aesthetic beauty. Products of the brand is designed to convey modern cosmetic virtues while embodying regal beauty and royal court mystique with the line of Oriental beauty.

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