Whoo

BEST SELLERS

EVERYTHING OUR WHOO BEAUTIES LOVE

  1. Gongjinhyang: Seol Brightening Essence
    The history of Whoo Gongjinhyang: Seol Brightening Essence
    $172.00
    45ml
  2. Bichup Self-Generating Anti-Aging Essence
    The history of Whoo Bichup Self-Generating Anti-Aging Essence
    $204.00
    50ml
  3. Bichup Ja Yoon Cream
    The history of Whoo Bichup Ja Yoon Cream
    $275.00
    60ml
  4. Gongjinhyang: Soo Set
    The history of Whoo Gongjinhyang: Soo Set
    $168.00
  5. Gongjinhyang Set
    The history of Whoo Gongjinhyang Set
    $150.00

OUR LATEST CREATIONS

THE LATEST K-BEAUTY TRENDS

  1. Gongjinhyang: Soo Super Hydrating Cream
    The history of Whoo Gongjinhyang: Soo Super Hydrating Cream
    $110.00
    50ml
  2. Gongjinhyang Qi & Jin Cream
    The history of Whoo Gongjinhyang Qi & Jin Cream
    $199.00
    50ml
  3. Jinyulhyang Essential Cleansing Oil
    The history of Whoo Jinyulhyang Essential Cleansing Oil
    $55.00
    200ml
  4. Cheongidan Hwahyun Radiant Regenerating Eye Cream
  5. Gongjinhyang: Seol Brightening Peeling Gel
    The history of Whoo Gongjinhyang: Seol Brightening Peeling Gel
    $66.00
    100ml

PHILOSOPHY & CONCEPT

Chinese character “后” written by a calligraphist means “the empress”. It also resembles the musical instrument “Fidel”. THE HISTORY OF WHOO is premium royal court cosmetics for today’s empress with a modern reinterpretation of the royal court secrets.

COLLECTIONS

  • NC_Collection_Gongjinhyang
  • NC_Collection_Gongjinhyang-Soo
  • NC_Collection_Gongjinhyang-Seol
  • NC_Collection_Bichup
  • NC_Collection_Cheongidan
  • NC_Collection_Jinyulhyang

BRAND STORY

OUR PROMISE

The history of Whoo is a global cosmetic brand, well-loved not only in Korea, but also in China, Japan and the United States. Traditional Korean royal culture is revived with modern science to create the most precious aesthetic beauty. Products of the brand is designed to convey modern cosmetic virtues while embodying regal beauty and royal court mystique with the line of Oriental beauty.

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